The Absolute Truth About Marketing
Wednesday, October 18, 2006
  Qantas tortures its passengers
Geoff Dixon
Qantas Airways

Dear Geoff,

Have you flown your own airline economy class to an overseas destination
laytely? I can’t believe you have. No sane person would knowingly subject
fellow human beings to such discomfort. Only the rich and the footsoldiers
of the rich can afford comfortable air travel today. Forget the toxic food
and queues for the toilets. I can live with that. It’s space I need. As I
sit here on QF129 to LA (13 hours) I can't open my laptop far enough to see
the screen and type.

I know who decides how much space I have. You. Because you set the revenue
targets and they determine how many rows of seats you put in each aircraft
and therefore how little space is available to the passenger in each seat. I
can see those little rubber strips on the floor covering the train tracks
you slide the seats along. How do you determine how much space to allow
between seats? Measure out how much a normal human being would require for a
comfortable experience, and then shove it back far enough to guarantee no
sitting position is painless? If the aim is to cause sufficient pain that
you force us into business class for a fat margin, I can help you there.
Why not hire some really hard bastards with big sticks to whack economy
class passengers on the head until we agree to pay for an upgrade? This is
only slightly more ridiculous than what you do to us already.


Michael Kiely
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