The Absolute Truth About Marketing
Monday, October 16, 2006
  Opportunity knocks?
Alan Jones calls global warming "pretend science". (LOL)

I just spent 3 weeks in the States where the papers were full of two topics: Congressman Mark Foley's follies and Global Warming. We met with some of the top scientists dealing with climate change in the USA and here's a fact they all agree on: no matter what we do about global warming, we can't stop it. We can only hope to reduce the speed of its increase and the maximum temperature it eventually hits. It won't be long before the real 'crisis' of Climate Change sets into the public mind. Inevitably we will have a fearful consumer. Lacking confidence in the future, they will be less inclined to spend. They will spend on entertainments (the Great Depression coincided with the rise of Hollywood's dream machine) and protection (survivalist products for coping in extreme weather events). Some areas will boom naturally. Some will be caught like rabbits in a spotlight. But the brands that have engaged their customers in the Climate Change story and shown they understand the issue, these brands will endure and contribute to the important work of maintaining morale. (See "Carbon Credited Opportunity" below.) As Winston Churchill told the people of Britain in their darkest hour, "We have nothing to fear but fear itself."


Cheers!

Michael
 
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