The Absolute Truth About Marketing
Thursday, October 12, 2006
  Blurred Vision In The Land Where Nothing's Free
This is the head of the queue waiting to register to have their luggage sent to them the next day after American Eagle unloaded their bags on the runway at Dallas Airport when the pilot decided the aircraft was overloaded. After waiting more than 6 hours for a flight, having been bumped several times off several flights, after arriving in College Station, Texas 2 hours after kickoff time for the Texas A&M University home game for which they were all coming down to see, they were told they had to wait while a clerk could be found to take their details. Everyone was pissed off. But nothing surprises me about the US airlines.

We heard them appealing to passengers waiting to board flights to surrender their tickets in return for ttavel vouchers because they had overbooked the flights - how does this happen in the era of real time computing? It was pure Seinfeld. No wonder they ahd to put signs in the bars in the airport warning people carrying guns to behave themselves.

Why put up meaningless Vision Statements about reliability? Why not tell the truth: "We are only human. They don't pay enough to get really good people, because you won't pay enough for an airline ticket. If you get shitty service, it's all you can afford. Don't take it out on me."

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Make a big mistake and you learn the Absolute Truth. Mistakes are the only teachers. Why not rely on other people's mistakes to avoid making your own? Learn marketing secrets, tips, hints, insider information, strategies, tactics, ideas, plans decoded, and more... Search engine marketing, email marketing, Internet marketing will be added soon.

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