The Absolute Truth About Marketing
Thursday, July 27, 2006
  ACTU lead with their balls, and get kicked

The brainiacs at the ACTU got a clobbering by John Howard when he was able to "reveal" that the people appearing in the ad campaign against the Government's labour laws were not telling the truth. Greg Combet took a public kick in the balls when his failure to investigate the stories of his "talent" left the campaign open to a devastating attack. The Honorable John Howard was able to discredit the campaign by exploiting the smallest of discrepancies and accepting the employers' word in each case, not even consulting the employees concerned. The Office of Workplace Services concluded that none of the workers in the campaign had been sacked illegally. It said a worker who claimed to have been sacked via text message had previously been advised twice by telephone that her assignment had ended. And it found that a worker who was not paid redundancy did not have that provision in his work contract. The Government wins the encounter, even though the PM is saying it's alright to sack someone by telephone and to force workers onto contracts with no redundancy provisions. Lesson: don't give your competitor a free kick.
Mr Howard didnt get to where he is today without being a deadly street fighter!

I like watching this bloke at his office, "The street"!

Fred Schebesta
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