The Absolute Truth About Marketing
Wednesday, April 19, 2006
  Two offices, One team!
I couldn't work it out. "Two offices working as one team!" said the real estate agent's sign... WHat offices? What's the big deal?
I asked someone what it meant, because it started to spread from agency group to agency group.
It means two separate franchised offices would cooperate to help sell your home.
I was astounded! Wouldn't a seller expect that when they are dealing with a branded organisation they had at their disposal the resources of that organisation?
No. Normally these officecs would compete with each other. It is a fundamental flaw in the franchise system, it is anti-consumer, and here they are making a big deal out of the fact that they are acting in a way most consumers would consider normal and fair.
It's like a bank telling you it is reducing its fees or American Express offering to discount its joining fee.
"Great news, long suffering customer! We are going to stop assaulting you for a short period of time!"
.
 
Comments: Post a Comment

Links to this post:

Create a Link



<< Home
Make a big mistake and you learn the Absolute Truth. Mistakes are the only teachers. Why not rely on other people's mistakes to avoid making your own? Learn marketing secrets, tips, hints, insider information, strategies, tactics, ideas, plans decoded, and more... Search engine marketing, email marketing, Internet marketing will be added soon.

ARCHIVES
December 2005 / January 2006 / February 2006 / March 2006 / April 2006 / May 2006 / June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 /


  • Marketing Consultant's Thought of the Day
  • HOW TO BECOME A MARKETING CONSULTANT
  • Online marketing smarts in Sydney
  • Adpulp: great ad site
  • Powered by Blogger

    Add to Google Find Blogs in the Blog Directory
    Search Popdex:

    View My Stats