Get out of your own way
Given the number of mistakes marketers make it is amazing anything gets sold at all. Think of this: if half the retail outlets closed tonight and did not re-open, the same amount of goods would be sold tomorrow. If half the competitors is any category were de-listed do you think your job would become easier? No. Because the greatest competitor any marketing company has is itself. Get out of your own way and you’ll succeed. Surrender to the consumer and you surrender to success. Sounds like fun.