The Absolute Truth About Marketing
Sunday, January 01, 2006
  How to reduce crowds at a rock festival
If the organisers of the 3-day rock festival on Phillip Island over New Year wanted to reduce the crowds coming to next year's event, they've done it. Make the punters wait in a queue of cars - stationary, in temperatures up to 40 degrees - for up to 7 hours to get in to the venue. How do you do it? You have security search every car for alcohol, creating a bottleneck. Fools! It created a traffic jam that lasted all day for holiday makers on the Island. It pissed everyone off, not just the punters. I can hear the idiots stammering now: "We had no choice... They made us do it..."

RULE #1: There is always an alternative to screwing up your customers and stakeholders. You just have to work at it...

(PLEASE tell a friend about this blog.)
 
Comments: Post a Comment

Links to this post:

Create a Link



<< Home
Make a big mistake and you learn the Absolute Truth. Mistakes are the only teachers. Why not rely on other people's mistakes to avoid making your own? Learn marketing secrets, tips, hints, insider information, strategies, tactics, ideas, plans decoded, and more... Search engine marketing, email marketing, Internet marketing will be added soon.

ARCHIVES
December 2005 / January 2006 / February 2006 / March 2006 / April 2006 / May 2006 / June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 /


  • Marketing Consultant's Thought of the Day
  • HOW TO BECOME A MARKETING CONSULTANT
  • Online marketing smarts in Sydney
  • Adpulp: great ad site
  • Powered by Blogger

    Add to Google Find Blogs in the Blog Directory
    Search Popdex:

    View My Stats