The Absolute Truth About Marketing
Sunday, January 01, 2006
  How to reduce crowds at a rock festival
If the organisers of the 3-day rock festival on Phillip Island over New Year wanted to reduce the crowds coming to next year's event, they've done it. Make the punters wait in a queue of cars - stationary, in temperatures up to 40 degrees - for up to 7 hours to get in to the venue. How do you do it? You have security search every car for alcohol, creating a bottleneck. Fools! It created a traffic jam that lasted all day for holiday makers on the Island. It pissed everyone off, not just the punters. I can hear the idiots stammering now: "We had no choice... They made us do it..."

RULE #1: There is always an alternative to screwing up your customers and stakeholders. You just have to work at it...

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Make a big mistake and you learn the Absolute Truth. Mistakes are the only teachers. Why not rely on other people's mistakes to avoid making your own? Learn marketing secrets, tips, hints, insider information, strategies, tactics, ideas, plans decoded, and more... Search engine marketing, email marketing, Internet marketing will be added soon.

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