The Absolute Truth About Marketing
Saturday, January 28, 2006
  Boys are stupid, throw rocks at them

A company in the USA has grown to US$100m turnover selling T-shirts with anti-boys slogans like "Boys tell lies, poke them in the eyes!" and "The stupid factory, where boys are made." Todd Goldman started David and Goliath Inc. in 1999 to sell "Boys are Smelly" T-shirts. The "Boys are stupid..." merchandise, includes clothes, mugs, key chains, posters, and a book with the same title. A campaign by men's rights activists boosted sales. Los Angeles radio host Glenn Sacks - a men's rights activist - launched a campaign against the shirts two years ago, claiming they are part of a mood in society to victimize boys. The T-shirts have been described as "hate speech". Several retailers, covering 3000 retail outlets, have removed the shirts. Womens' rights activists do not support the campaign against the T-shirts, agreeing with Mr Goldman that they are merely humorous. THE LESSON: Try to get an activist group to seek to have your product or service banned.
 
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