The Absolute Truth About Marketing
Wednesday, January 11, 2006
  Are you locking customers out?
Have you tried opening your packaging like a consumer does? I'm a little less dextrous since passing the 50 year mark 3 years ago. Either that or Packaging is getting harder to get into. Consumers want instant gratification. EVEN the time spent looking for a knife can be a major inconvenience.
Oh, and by the way, the Baby Boomers - remember them, the largest segment ever? They need help reading type. So why do the idiots who design packaging put instructions in the smallest san serif type face. Curse these idiots and the idiots who approve their work.
Comments: Post a Comment

Links to this post:

Create a Link

<< Home
Make a big mistake and you learn the Absolute Truth. Mistakes are the only teachers. Why not rely on other people's mistakes to avoid making your own? Learn marketing secrets, tips, hints, insider information, strategies, tactics, ideas, plans decoded, and more... Search engine marketing, email marketing, Internet marketing will be added soon.

December 2005 / January 2006 / February 2006 / March 2006 / April 2006 / May 2006 / June 2006 / July 2006 / August 2006 / September 2006 / October 2006 / November 2006 /

  • Marketing Consultant's Thought of the Day
  • Online marketing smarts in Sydney
  • Adpulp: great ad site
  • Powered by Blogger

    Add to Google Find Blogs in the Blog Directory
    Search Popdex:

    View My Stats