The Absolute Truth About Marketing
Thursday, January 26, 2006
  Are Indian marketers liars? (Or just comedians?)
I came across this ad for Indian tourism and thought someone was committing a hoax. What do you notice about this image of India? That's right. The water is blue and so clean near the Taj Mahal. Anyone who has been to India will tell you the place stinks like an open sewer (especially around the Taj Mahal) and the water, wherever you go, looks like it comes from an open sewer (with turds added for effect). India is beautiful in many ways, but it is disgraceful for the way its land has been polluted, especially with plastic bags and crap. And the solution is so easy. If every Indian person picked up one piece of plastic a day for a week they'd clean the place up in 7 days. Get the "Clean Up Australia" guys over there. Then get the "Do The Right Thing" guys over there. India is pointed to as the perfect example of what happens when you let population run rampant. But it needn't be that way. If they had respect for the land, India would become a powerhouse of ecological purity. As it is they haven't even started flexing their muscles as polluters yet. If the emerging middle class in the two most populous countries in the world - India and China - demand the same wasteful consumer society privileges that we westerners enjoy now, greenhouse gases will burn the skies and the earth will choke on its own vomit. But we westerners face a dilemma: what right have we to deny them the same opportunity to pollute that we enjoy? That's what Kyoto Protocol is about and why the US and Australia - the self appointed ethical leaders of the white race on the globe - object to the way it allows developing countries to pollute while advanced countries must reign in their demand for polluting energy sources like coal.

It's ironic that the term "wog" was coined to describe people of different colours who came to our shores, including Indian and Chinese people. It is an acronym of "westernised oriental gentleman" and referred to those immigrants who sought to assimilate. Now the word 'westernised' bears a new and dangerous meaning. And you can't help thinking that God's a joker.

Blog posted on The Spirit in the Soil (, The Absolute Truth About Marketing (, and qwerty business (
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