What is "Truth"?
This is the question that Pontius Pilate put to Jesus. He spoke for Western men and women in all ages: How can I trust anything I am told? You can't. Everybody's pushing some barrow or other. Everyone offering access to free information on the Internet has an ulterior motive. The difference is whether they're upfront about it. While I hate bullshit, I'm probably as full of it as the next guy. My motive is to make a connection with you and impress you with the information I supply that you'll feel inclined to pay for access to more of it... Even a consultation, online, by phone or face-to-face. You can reach me at firstname.lastname@example.org
What is "absolute truth"? "Absolutely" is a cliche, meaning "Yes" in some circles. "Absolute" means nothing, as any philosopher will tell you. But a copywriter will tell you it is a provocative word to use in a headline.
So if "truth" is uncertain and "absolute" means nothing, what can "the absolute truth about marketing" be? At best, it means you'll see some sacred cows slaughtered here. Bullshitters exposed. And the tinsel torn away from the tin pan alley shysters who seek to confuse and bamboozle the innocent.
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